Campaign Analytics
Spend efficiency, ROI per athlete, and projected outcomes across all live campaigns.
Total Spend (90d)
$184,200
Across 6 campaigns
Impressions
14.8M
42% from TikTok
Engagement Rate
6.4%
3.1× category avg
CPM
$12.40
vs $32 traditional
Spend Trend (Last 6 Months)
Oct
Nov
Dec
Jan
Feb
Mar
Top Performing Athletes
Maya Thompson
$28,400
9.2× ROI
Jordan Reyes
$22,100
7.8× ROI
Sophia Patel
$18,500
6.9× ROI
Devon Brooks
$14,900
6.1× ROI