Blog & Resources

Inside the NIL economy.

Playbooks for athletes, brands, agents, and athletic departments. New essays weekly.

The 2026 State-by-State NIL Rule Cheat Sheet

All 50 states, current rules, restricted categories, and what brands need to file. Updated quarterly.

We open the hood: features, model, ranking, fairness guardrails. No black boxes.

From profile to payout. Pricing, contracts, FTC, taxes — explained with a real example.

Reach is vanity. We break down conversion, brand lift, and incremental purchase intent.

Six things every AD should ship in their first 90 days running NIL in-house.

Inside the drop economics: royalties, scarcity, and the long tail of fan support.

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