One number. Five honest inputs.
The Sportfolio Score™ is a 0–100 grade for every verified athlete. Built to reward consistency over hype, audience quality over follower count, and reliability over reach.
What goes into the score
Athletic performance (30%)
Verified stats from your conference, division, or league. Position-adjusted, with peer-relative scoring.
Audience quality (25%)
Engagement rate × authenticity × geographic relevance. Bots get zero credit.
Content consistency (20%)
Posting cadence, deliverable on-time rate, content quality signals.
Compliance & reliability (15%)
Disclosure compliance, deal completion, cancellation rate. The reliability multiplier.
Brand fit history (10%)
Repeat brand partnerships and post-campaign sentiment lift. Quiet but compounding.
What each band looks like
A few real examples
Completed a brand deal on time
Compliance + reliability inputs both tick. Long-tail repeat-business signal also boosts brand-fit history.
Posted twice this week
Content consistency picks up immediately; audience-quality lift typically follows within 14 days.
Cancelled an accepted deal
Reliability penalty applies for 90 days. Mitigated by completing the next two deals on time.
Hit a stats milestone
Position-adjusted athletic performance score jumps with verified milestone (e.g., 1,000-yard rusher, double-double streak).
Earned a Sportfolio badge
Verified-content badges add a small static boost. They cap at +3 total.
Bots detected in audience
Audience-quality input applies a stiff penalty until the next clean audit (60 days).
Open by design
Sportfolio Score™ is a deliberately boring composite. We weighted five inputs after interviewing 200+ brand recruiters about what actually predicts campaign outcomes — and after watching follower-count-only rankings lose money for years.
Every input is normalized within its peer cohort (same sport, same division, same gender), then weighted and summed. The output is rounded to the nearest integer.
We publish weight changes in the changelog with at least 30 days' notice. Athletes can dispute a score change via the help center; we respond within 5 business days.
What the score does not include: race, religion, political affiliation, sexual orientation, or anything we can't measure cleanly. We'd rather be smaller than be biased.
Score questions, answered
See your Sportfolio Score™.
Three minutes to verify. Score arrives the next day. Free, forever.