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West Texas Auto Group logo
Verified Brand Actively HiringLocal Business

West Texas Auto Group

The dealership group that backs the home team.

westtexasautogroup.com Lubbock, TX Est. 2018 20-50 employees 4.8 (86 reviews)
12
Campaigns Run
134
Athlete Partners
$22K
Total Spend
$2,400
Avg Deal Size
100%
On-Time Payments

About West Texas Auto Group

West Texas Auto Group runs always-on NIL campaigns with verified college and high-school athletes through Sportfolio. Transparent budgets, fast contracting, escrow-protected payouts.

Our mission

"West Texas Auto Group exists to put real athletes at the center of the story — paid fairly, briefed clearly, and credited publicly."

How we work with athletes

Pay On Time

Every athlete gets paid within 72 hours of content delivery — guaranteed via Sportfolio escrow.

Creative Freedom

We brief the goal, not the script. Athletes own the voice. We own the legal review.

Long-Term Partners

We re-sign 64% of our athletes for follow-on campaigns. No one-and-done.

Live & upcoming campaigns

Open briefs from West Texas Auto Group you can apply to.

All campaigns →
OpenRolling

Spring Always-On UGC

All Sports

Budget $1,800 – $4,200
38 athletes applied
Apply now
OpenAug 18

Back-To-School Push

Football, Basketball, Volleyball

Budget $900 – $2,400
22 athletes applied
Apply now
UpcomingSept 2

Game-Day Storytelling

Football

Budget $1,200 – $3,500
Apply now

Typical deal sizes

Starter
$250 – $900
Story sets, single-frame UGC
Standard
$900 – $2,400
Reels, TikToks, talent appearance
Hero
$2,400 – $6,000+
Multi-platform campaign, whitelisting, longer terms

Recent partners

Browse athletes →

Recent deal history

Maya Rodriguez
Volleyball
Reel + Story Set
Mar 2026
$2,400
Devon Carter
Football
Always-On UGC
Feb 2026
$3,800
Aaliyah Williams
Track
TikTok Hit
Feb 2026
$1,650
Marcus Diaz
Baseball
Story Set
Jan 2026
$1,200

What partners say

4.8/ 86 reviews

"Briefs are crystal clear. Payment hit my account 36 hours after content went live. Easiest brand I've worked with all year."

Maya Rodriguez
D1 Volleyball · Sportfolio Athlete

"Creative freedom is real here. They trusted my voice, sent product samples on time, and approved my draft in one round."

Devon Carter
D1 Football · Sportfolio Athlete

"Five deals booked for my roster in Q1. Every contract honored, every payment on schedule. That's table stakes — and it's rare."

Tyler Okafor
Apex NIL · Verified Agent

"Briefs are tight on turnaround but the comms team is responsive. Loved the campaign concept and got reposted on the brand channel."

Aaliyah Williams
D1 Track · Sportfolio Athlete

Press & coverage

West Texas Auto Group cited as model NIL spender
AdAge · Apr 2026
Direct-to-athlete brands quietly outperform agency-led NIL
Front Office Sports · Feb 2026

Pitch West Texas Auto Group

Send a tailored pitch directly to the West Texas Auto Group partnerships team. Athletes typically hear back within 72 hours.